A retail store has a variety of costs linked to it, but one of the important elements is the lighting. Given the estimates provided by the U.S. Department of Energy, 42% of American retailers’ high energy bills are due to their store lighting. As a result, companies like Starbucks have changed to LED lighting for retail stores. Since then, this has significantly decreased their cost and increased their revenue.
If you do own a retail store, you should consider an upgrade if you do not currently use accent lighting. Research has revealed that outdated stores do fewer sales when the proper lighting is not used. Why?
Highlighting Products Creates More Sales
There are several benefits of accent lighting for retail stores and these include:
- Providing a high level of illumination quality and unrivaled lucidity
- Placing emphasis and spotlighting each product
- Highlighting the products that you want your customers to specifically see and purchase
- Providing energy saving efficiency due to low voltage
- Providing directional lighting for more product focus
- Enhancing the customer experience
- Accentuating store design and displays
- Producing a pleasant atmosphere
Every business owner should take time to examine their lighting scheme. Many business owners are still using halogen and incandescent technology, but they are both energy inefficient and produce tinted and unnatural lighting.
In contrast, accent lighting for retail stores and LED lighting for retail stores are designed to produce a natural quality of light that is not too hard on the eyes. When attempting to see colors, accent and LED lighting help the customer to notice small details on any item. Bear in mind that when customers are able to really see the best features in a product, this will determine if the sale is made or not.
Energy Efficiency: An Important Aspect
Obviously, light lucidness is not the sole advantage of employing LED lighting technology in your business. You will discover that these lights are also significantly more energy efficient. LED lighting for retail stores are intended to consume less power and therefore emit nominal heat.
As a result, this helps to make the lamps more durable than old-fashioned lamps and requires considerably less maintenance and far less lamp replacements. The outcome is that accent lighting for retail stores are aimed at providing competence, superiority, efficiency and ease of use.
It is definitely worth your time and effort to contemplate getting lighting that will result in a high level of efficiency and quality. Good lighting can greatly improve your customer’s experience. Outstanding accent lighting for retail stores can help you enhance the specific points of each item, but also produce a more contemporary and modern look and feel.
Lighting quality is much more essential than many business owners realize. Most of them do not understand the benefits and effectiveness of high quality LED lighting for retail stores– how important it is for the overall customer experience.